Our Mission
At Flattered, each decision we make embodies our ethos, which springs from a desire to be a responsible, dynamic, and honest brand. We want to drive positive change in our industry by making products that last longer, thus honouring the authenticity and craftsmanship behind each one of them. We also always strive to offer our customers the choice to invest in products that contain materials or have undergone processes proven to be better for the environment.
We realise we have a long way to go and face new challenges daily, but our commitment to being a responsible brand remains unshakeable. It begins with the close relationship we’ve developed with our suppliers. Knowing how and why choices have been made from start to finish is essential to us. We try to be transparent about every aspect involved in making our products.
Our primary goal is to minimise climate and environmental impact by maximising usage, which we aim to achieve by employing materials that both last long and are produced responsibly.
If we can double the lifespan of our products, we will reduce the negative climate effects of production by almost 50%.
Design
Design is about embracing simplicity and creating timeless items that endure beyond seasonal trends. In our design department, we adopt a mindset of quality from concept to execution of the final product. We encourage our customers to invest in products that can become a part of their permanent wardrobe and be used repeatedly to offset their environmental impact. We believe this perspective on conscious consumption, hand in hand with timeless design and good craftsmanship, can make a difference in the habits of not just our customers but our industry as a whole.
Materials
While continuously evaluating new materials and techniques for Flattered, we today believe in leather as a natural and strong material that can withstand time over artificial leathers. All leathers we use in our products are bi-product leathers from other industries. By sourcing the best possible leathers — certified by the Leather Working Group (LWG)
— for our shoes, bags, and accessories, we ensure our materials stem from environ- mental best practices and performance in all areas of leather production, including chemical and water management, energy use, greenhouse gas emissions, waste management and hide traceability.
When it’s possible, we aim to use leather that is chrome free. Still, we value a suitable certificate from LWG more than focusing only on chrome since a good certification means that the tannery has good overall waste and water management, not only for chrome. Nevertheless, 50% of our leather is chrome free since we only use chrome-free leather as our lining.
For 2024, 100% of all our leathers come from partners that are either audited or members of LWG, and 65% of those leathers are from partners that are either silver or gold-rated by the same organisation. We are working to increase this percentage seasonally.
Read our complete material guide here.
Our factories
All our factories are family-run businesses carefully selected for their premium quality and values that live for their craft. Our shoe factories are located in Elda and Elche in Spain and Porto in Portugal. Our bags and small leather goods are made in a factory in Montesilvano in, Italy. We have a close relationship with our factories and talk almost daily to ensure that our products are of the highest standards. All our factories have signed our Code of Conduct based on the UN Global Compact’s ten principles covering the following four main areas; human rights, labour conditions, the environment, and anti-corruption.
Another good thing about our production is that 60% of our products are sourced from factories that run mainly on solar power.
“Many hands make our products, as each product passes through highly skilled artisans who have learned, developed and perfected their craft through centuries. From the pattern cutter to the sewer to the final detail, each product is crafted by hand, and we know the artisans who make them” — Sara Hellströmer, Production Manager.
The Product Lifecycle
It all starts at the drawing table. Our design embraces simplicity and creates timeless items that endure beyond seasonal trends. We adopt a mindset of quality from concept to execution of the final product. As a result, we encourage our customers to invest in products that can become a part of their permanent wardrobe and be used repeatedly to offset their environmental impact. This perspective on conscious consumption, hand in hand with timeless design and exemplary craftsmanship, can make a difference in the habits of not just our customers but our industry as a whole.
Resell or recycle here.
Packaging
Beautiful packing is an essential part of a luxury experience. The most beautiful packing, in our eyes, give the customer a wonderful unpacking experience and, at the same time, leave a minimal environmental footprint. Therefore, we have developed packaging that looks flawless and is as environmentally friendly as possible. The boxes are certified by FSC, which ensures the paper comes from certified forests or derives from post consumer waste, and we use a large portion of recycled materials. The boxes can be transported folded, and we have reduced the glue and paint to a minimum and only used solvent-free ink. Furthermore, since the end of 2022, we have succeeded in excluding all plastic in our packaging. See the table below.