Environment
At Flattered, each decision we make embodies our ethos, which springs from a desire to be a responsible, dynamic, and honest brand. We want to drive positive change in our industry by making products that last longer, thus honouring the authenticity and craftsmanship behind each one.
We also constantly strive to offer our customers the choice to invest in products that contain materials or have undergone processes proven to be better for the environment. We realise we have a long way to go and face new challenges daily, but our commitment to being a responsible brand still needs to be made public. It begins with the close relationship we’ve developed with our suppliers. Knowing how and why choices have been made from start to finish is essential to us. We are transparent about every aspect involved in making our products. Our primary goal is to minimise climate and environmental impact by maximising usage. We aim to achieve this by using materials that last long and are produced responsibly.
If we can double the lifespan of our products, we will reduce the harmful
climate effects of production by almost 50%.
Our primary goal is to
minimise climate and
environmental impact by
maximising usage. We aim to
achieve this by using materials
that last long and are
produced responsibly.
The Product Lifecycle
It all starts at the drawing table. Our design embraces simplicity and creates timeless items that endure beyond seasonal trends. We adopt a mindset of quality from concept to execution of the final product. As a result, we encourage our customers to invest in products that can become a part of their permanent wardrobe and be used repeatedly to offset their environmental impact. This perspective on conscious consumption, hand in hand with timeless design and exemplary craftsmanship, can make a difference in the habits of not just our customers but our industry as a whole.
An essential part of creating long-lasting relationships with our products is to take care of them by regularly cleaning, protecting, and maintaining them. Therefore, together with Attirecare, we have developed a selection of specialised products designed to help care for the care made from organic ingredients. Formulas are environmentally friendly, ethically produced, and biodegradable.
As a final step in the product lifecycle, we have teamed up with Sellpy to offer an avenue to resell or recycle used Flattered products (Europe only).
Packaging
Beautiful packing is an essential part of a luxury experience. The most beautiful packing, in our eyes, gives the customer a wonderful unpacking experience and, at the same time, leaves a minimal environmental footprint. Therefore, we have developed packaging that looks flawless and is as environmentally friendly as possible. The boxes are certified by FSC, which ensures the paper comes from certified forests or derives from post-consumer waste, and we use a large portion of recycled materials. The boxes can be transported folded, and we have reduced the glue and paint to a minimum and only used solvent-free ink. Furthermore, since the end of 2022, we have succeeded in excluding all plastic in our packaging.
