Privacy policy
Last updated: 8 October 2026
1. Introduction
Flattered, Inc. ("Flattered", "we", "us") is responsible for the processing of your personal information as described in this privacy policy. Flattered, Inc. is the seller on us.flattered.com and a wholly owned subsidiary of Flattered AB, Sweden.
This policy applies to you as a customer, website visitor or newsletter subscriber in the United States, and to contact persons at companies we work with. It explains what personal information we collect, why we use it, who we share it with and what rights you have.
Flattered, Inc., 150 N Michigan Ave, Suite 1950, Chicago, IL 60601, USA. Contact: support@flattered.com.
2. What personal information we collect
We collect personal information when you place an order, create an account, sign up for our newsletter, contact customer service, leave a review or visit our website.
- Contact details: Name, email address, phone number, delivery and billing address
- Order and purchase data: Products bought, order number, order history, returns, exchanges and claims
- Payment data: Payment method and transaction details. Card details are handled by our payment providers, not stored by us
- Customer service data: Messages, emails, attachments and the history of your support cases
- Account and preferences: Login details, newsletter subscription and marketing preferences
- Technical and usage data: IP address, device and browser type, pages visited, and cookie identifiers, depending on your cookie choices
- Reviews: Your rating and review if you choose to leave one
We may also receive information from third parties, for example payment providers when you choose an instalment payment, or carriers about the delivery status of your order.
We do not collect sensitive personal information, such as Social Security numbers or precise geolocation.
If you do not provide the information we need to fulfil your order, we will not be able to deliver it.
3. Why we use your information
Processing and delivering orders, handling returns, exchanges, warranty claims and refunds
To perform our contract with you
Answering your questions and handling customer service cases, including with AI support (see section 4)
To perform our contract with you and to provide fast and efficient customer service
Managing your customer account
To perform our contract with you
Sending newsletters and marketing emails
Only if you have signed up. You can unsubscribe at any time
Personalising marketing emails based on your purchase history (see below)
Only if you have signed up for marketing emails
Inviting you to review your purchase
To collect customer feedback
Website analytics and personalised advertising using cookies and similar technology
Based on your cookie choices (see section 10)
Preventing fraud and keeping our website and systems secure
To protect our business and customers
Bookkeeping, tax and other legal requirements
To comply with the law
Establishing, exercising or defending legal claims
To protect our legal rights
Personalised marketing. If you have agreed to receive marketing emails from us, we analyse your purchase history, for example when you last shopped and your estimated customer value, to make our emails more relevant to you. For instance, we may send you a reminder or offer if you haven't shopped with us for a while. This analysis does not lead to decisions with legal or similarly significant effects for you. You can unsubscribe from our marketing emails at any time via the link in each email.
We only use your information for the purpose it was collected for, or for a compatible purpose. If we want to use it for a new, unrelated purpose, we will inform you first.
4. Customer service and AI
We use an AI-based customer service tool to answer your questions quickly. The tool is provided by a service provider that processes your information only on our behalf and under a data processing agreement.
When you contact us, the tool reads your message and retrieves relevant order, shipping and return information from our systems. It then suggests or sends a reply. When you chat or email with us, we tell you when you are interacting with AI.
Returns and claims. Returns that are registered within our return policy are approved automatically. A return can only be declined after our warehouse staff have inspected the item and found that it is no longer in its original condition. Warranty claims and complaints are always assessed and decided by a member of our team, not by AI. If you disagree with a decision about your return or claim, contact us at support@flattered.com and a person will review your case.
You can always ask to be helped by a person instead of the AI tool.
5. Who we share your information with
We share personal information only when it is needed for the purposes in section 3. We do not sell your personal information for money.
Our parent company. Flattered AB in Sweden operates our e-commerce, customer service and marketing systems and processes your information on our behalf.
Service providers acting on our behalf. These providers may only process your information according to our instructions and under a data processing agreement.
- E-commerce platform: Shopify
- Customer service: Zendesk, Minimal AI (AI customer service)
- Email and newsletters: Klaviyo
- Warehouse and logistics: Cloud X (US warehouse), Ongoing
- Returns and exchanges: Yayloh
- Sales and marketing analytics: Dema
- Accounting and reporting automation: Actigate
- AI assistants for internal work: Anthropic (Claude), OpenAI (ChatGPT)
Partners that use your information for their own purposes. Their own privacy policies apply.
- Payments: Shopify Payments, Klarna, PayPal
- Delivery: FedEx, DHL
- Reviews: Trustpilot
- Advertising and social media: Meta (Facebook, Instagram), Google, TikTok, Pinterest, only with your cookie consent
Sharing information with advertising partners through cookies may count as "sharing" or "targeted advertising" under some US state privacy laws. You can opt out at any time (see section 9).
We may also share information with authorities when required by law, with advisers or courts in connection with legal claims, and with a buyer or successor in connection with a merger, acquisition or sale of assets.
6. Where your information is processed
Your information is processed in the United States and in the European Union, including Sweden, where our parent company and several of our service providers are located. Some providers or their subcontractors may also process information in other countries. We require all providers to protect your information as described in this policy.
7. How long we keep your information
We keep personal information only as long as needed for the purpose it was collected for, or as required by law.
- Customer service cases: 24 months after the case is closed
- Order and payment records: 7 years, to meet tax and accounting requirements
- Customer account: Until you close your account, or after 3 years of inactivity
- Newsletter subscription: Until you unsubscribe
- Cookies: As stated in our cookie banner
Information may be kept longer if needed to establish, exercise or defend a legal claim.
8. How we protect your information
We use appropriate technical and organisational measures to protect your personal information against loss, misuse and unauthorised access, such as access controls and encrypted connections. We require the same of our service providers. If a data breach affects your personal information, we will notify you as required by applicable law.
9. Your privacy rights
Depending on the state you live in, you may have the following rights. To use them, contact us at support@flattered.com. We will respond within the time required by applicable law, normally 45 days.
- Access: to know what personal information we hold about you and get a copy of it.
- Correction: to have incorrect information corrected.
- Deletion: to have your information deleted, unless we must keep it by law, for example for bookkeeping.
- Portability: to receive information you have given us in a portable format.
- Opt out of targeted advertising, sale or sharing: by declining or changing your choices in our cookie banner via the cookie settings link at the bottom of our website.
- Opt out of marketing emails: via the link in each email.
- Human review: to have a decision about your return or claim reviewed by a person (see section 4).
- Appeal: if we decline your request, you can appeal by replying to our decision. If your appeal is denied, you can contact your state Attorney General.
We may need to verify your identity before responding. You may use an authorised agent to make a request on your behalf, and we may ask for proof of their authority. We will not discriminate against you for using your rights.
10. Cookies and Do Not Track
We use cookies and similar technology on our website. Necessary cookies are used to make the website and checkout work. Cookies for analytics and personalised advertising, including from Meta, Google, TikTok and Pinterest, are used according to your choices in our cookie banner, which is provided by Shopify. You can change your choices at any time via the cookie settings link at the bottom of our website.
We do not currently respond to "Do Not Track" browser signals. To opt out of targeted advertising, use the cookie settings link at the bottom of our website.
11. Children
Our website is not directed to children under 13, and we do not knowingly collect personal information from them. We do not knowingly sell or share personal information of anyone under 16. If you believe a child has given us personal information, contact us and we will delete it.
12. Links and social media
Our website contains links to other websites and social media such as Instagram, Facebook, TikTok, Pinterest and LinkedIn. When you visit or interact with them, their own privacy policies apply.
13. Changes to this policy
We may update this policy, for example when we start using new services. The latest version is always available on our website, and we will inform you of significant changes.
14. Contact
If you have questions about this policy or how we process your personal information, please contact us:
Flattered, Inc.
150 N Michigan Ave, Suite 1950
Chicago, IL 60601, USA
Email: support@flattered.com